All MasterStream Method training programs are fully-customized and designed for maximum participation and retention. Depending on the depth and duration desired, a program may include classroom, small group and individual training sessions, skills application workshops and performance coaching sessions. In addition, we offer an extensive set of reinforcement options which are the key to the long-term success in the use of the MasterStream Method.

The difference between a GOOD training program and a GREAT training program is a matter of customization.  We offer a wide range of customization services, designed to provide our clients with any degree of focus and detail they desire. 

Whether you choose a 60-minute keynote or a multi-day workshop, you can be assured that the training will be tailored to address your organization's specific challenges, use relevant examples & exercises and focus on achieving your goals.

The customization plan is based on a combination of these services:

Standard Customization — Included in the standard fee for all programs is one hour of basic program customization.  Generally, this involves 30 minutes reviewing the client's training and marketing materials and a 30-minute Executive Consultation.

Executive Consultation — A great deal can be learned from simple conversations with the leadership of an organization.  To this end, we conduct a series of teleconferences and physical meetings with the Key Executive and any other colleagues he or she wishes to include.  These discussions are held at specific points throughout the training program.

Internal Trend Analysis — A Trend Analysis identifies existing and imminent trends within an organization.  The survey can be conducted using a variety of approaches.  Depending on the size of the population and the degree of detail desired, the Trend Analysis can range from a confidential questionnaire to small group and individual interviews.

External Trend Analysis — Virtually identical to an Internal Trend Analysis, but with a focus on an organization's prospects, clients or suppliers. The survey can be conducted using a variety of approaches, including: written, telephone and web-based surveys as well as individual and small group interviews.

Competitive Analysis — All competitors have their strengths and weaknesses — but the greatest weakness of all is not knowing what each competitors' strengths and weaknesses are.  This survey sets a series of benchmarks and assesses each competitor against those standards.

ChangeWorks! Profile — Using our proprietary ChangeWorks! system, we prepare a client-specific list of tasks and objectives, administer a survey of the participants and compile the results.  This is the most valuable of ALL of the customization services we provide.  It reveals EXACTLY what’s working and what’s NOT working — and allows us to pinpoint the most pressing needs among the participants.  Note that this service is available EXCLUSIVELY from CMPs holding the designation of Certified ChangeWorks Analyst.

Job Audit — Sometimes the best way to customize a program is to observe the participants in action.  This allows us to understand the processes and approaches in use, gauge their relative effectiveness and determine the set of skills in greatest need of improvement.  Generally, a Job Audit involves us behaving both as a "mystery client" and as a performance coach.

Materials Review — Looking over their literature provides us with an understanding of a company's products and services and the positioning it's chosen in the marketplace.  Long before — and long after — a sales representative has the chance to meet with a prospect, an organization's marketing materials impact the results it gets.  If those materials weren't designed with MasterStream in mind, they could be working against the organization — complicating and perhaps even eliminating its chances for success.  In a matter of moments, we can tell them what's working and what isn't — what's making them money and what's costing them a fortune.

Approach Review — Ultimately, it is the sales representatives who must identify ideal prospects and communicate the organization's capabilities to them.  HOW they go about doing that can make or break their success.  Most approaches in use today are outdated at the very best — offensive at the very worst ... and sales representatives know it.  That's why they rarely do as veterans what they were taught to do as novices.  We'll examine your entire sales approach and update it to one that is state-of-the-art, efficient, easy and comfortable for the representatives to use.

Content Development — If a client wishes, we can modify our standard training materials to include any content desired.